SmartLocalShoppers.com

SmartLocalShoppers.com once again prove the capability of bringing local business more organic search engine traffic without paying pay-per-click campaign. We don’t mean Pay-Per-Click advertisement for local business is useless. Paid local search works under certain condition. Many paid local search don’t work due to insufficient local information of the business and wrong keywords selection.

SmartLocalShoppers.com on the other side, use proper long tail keywords and precision local search technique to bring the organic search engine traffic to local businesses. Can SmartLocalShoppers.com offer Pay-Per-Click advertisement for local businesses? Definitely Yes. However, SmartLocalShoppers.com’s goal is to save local business money and increase ROI. Most importantly, SmartLocalShoppers.com wants to bring real traffic to local businesses and help local businesses acquire more smart local shoppers.

You will be surprised why so many local coupon sites are very popular, but they end up becoming one of the Yellow page style local business listing sites, which don’t drive business to the local businesses. Coupon sites have become a very important resource for local shoppers to save money and to also help local businesses grow the same time. Without knowing what local businesses really offer, most local shoppers don’t find what they are looking for.

The following screen shots show a great example of why paid local search don’t work for local businesses. In this case study, “Japanese Cuisine Coupon Chandler” is a long tail key phrase that people commonly search in the North America. Ask.com is one of the top search engines that people used to search local restaurant and local events. As you can see, the search results shows that Taiko Japanese Cuisine in Chandler is listed as #1 result.  There are few other paid pay-per-click sponsored results above. None of the links actually bring you the real coupon page of Japanese restaurant. Some of the links also bring the visitors to a page that show you a list of restaurants that don’t have any coupons at all. Visitors often find it wasting time to click links and links over and over again without finding what they want. So they give up. In that case, none of the local businesses are getting anything, except paying for the clicks.

SmartLocalShoppers.com optimizes every local store page with proper keywords with precision local search terms to lead visitors straight to the coupons page of the local businesses. Of course, visitors have the rights to choose if they want to print the coupons or not. The point is that visitor only have one click to find the most relevant search result.

As you can see below. Google also displays the local businesses on Map in the search result. However, in many cases it did not show the right results about local businesses information. It’s not Google’s fault, though. Whoever registered their local business information did not apply the right precision local search information into their local business listing. Again, with SmartLocalShoppers.com’s search engine optimization effort and precision local search technique, the Japanese restaurant shows as #1 in the result again in Chandler AZ.

What about the new search engine “BING” from Microsoft? Wither narrow down to the city of Chandler, SmartLocalShoppers.com still bring the Japanese restaurant coupon page to the #3 search result. The #1 and #2 result don’t shows the word “Coupon” in their information. Even #2 link is a review of the same Japanese restaurant on Yahoo Local.

Now. Let’s try search the restaurant on Bing with narrow search terms. No doubt, Taiko Japanese Cuisine in Chandler once again shows as #2 result.

Remember, SmartLocalShoppers.com’s goal is to increase local business ROI and bring real organic search engine traffic to the local business. With precision local search technology, SmartLocalShoppers.com can bring the best result to the local businesses that no other local coupon sites can do.

SmartLocalShoppers.com also accept pay-per-click local search upon request. However, SmartLocalShoppers.com encourage local businesses take the advantages of local tail keywords precision local search to get organic search engine traffic.

Don’t get the wrong idea that pay-per-click local search don’t work. It words only if you do it right. The side effect is the pay-per-click costs local businesses more.

The point is this. SmartLocalShoppers.com wants to bring everyone the win-win local shopping experience. When local businesses sees the results of increased ROI with much lower local marketing and local advertising cost, they can offer even better discount or services to their local shoppers. Local shoppers will be able to save more money.

Tags: local marketing, search engine

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