Wealthier people use more coupons! Are you wealthy?
Are you wealthy people?
Recently, the well known Internet coupon site conduct an Internet survey showing wealthier people use more coupons. We would like to know if you are one of them. Leave your comments, if you are one of the wealthier people who use coupons!
About the survey: This survey was conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010 among 1,017 adults ages 18 and older. Results were weighted for age, sex, geographic region, and race where necessary to align them with their actual proportions in the population.
According to the survey conducted by the Internet coupon site Coupon.com, wealthier people tend to redeem more coupons.
Six out of 10 adults (61 percent) with a household income of $100,000 or more have redeemed a coupon in the past six months. Additionally, about four in 10 adults (39 percent) in this income bracket have redeemed coupons printed from an online source in the past six months, making them nearly twice as likely to do so as adults with a household income less than $35,000 (21 percent).
There is no surprise that education play an important role in the shopping behavior.
Adults with college degrees are almost twice as likely to have used coupons in the past six months as those who didn’t graduate from high school, further dispelling the perceived low-brow stigma of couponing. In fact, the survey shows that this group of grads is also more likely to make a purchase specifically to redeem a coupon, visit a product’s Web site to get a coupon and search for coupons online.
Location Location Location!
More than three in four adults (77 percent) who have used coupons in the past six months live in metro areas.
From what we can see, more and more Internet user are using printable coupons and mobile coupons nowadays. It also helps local business create a new revenue stream from the latest technology. Following a leveling-off period from 2006-08, coupon redemptions grew by 27% in 2009, according to analysis by The Nielsen Company.
It turns out as we expect. Men are increasingly using coupons on the Internet or on their Smartphone. About one in two adult males (51%) have used a coupon in the past six months. Not only are they using coupons, but more than 1/3 of men (36%) responded that they even have a designated place to keep their coupons Men are also just as likely as women to spread information about coupons: 18% of men have told a friend about a coupon they found online.
Take a look at Groupon.com, You won’t be surprise that almost half of the user are men and almost everyone one of them have Facebook account and are well educated.
Are you one of the wealthier people who redeem coupons? Become one of them by signing up FREE smart shopper account and start getting smarter!
SmartLocalShoppers.com is where smart people shop!