Optimized long tail search for local businesses

Do we need to say anything more than prove the result? In our previous post, we talked about Organic search engine traffic for local business with a real case study. Now we want to show local business how SmartLocalShoppers.com optimized the dedicated local store page for long tail search.

As you know already, there are million page indexed by Google everyday. In many cases, a short keyword search returns million results. It’s getting hard to find what you really want. So more and more Internet user are search for long tail keywords. A long tail keywords means a key phrase contains more than 3 words in the search field.

With SmartLocalShoppers.com’s standard practice of search engine optimization (SEO), a local store can be found easily on the first page of Google result with such long tail keywords. See the example below.

sls_example_02

As you see above, Ocean Buffet in Mesa, AZ is right below Google’s default Map result for local business. Would click anything other than the one saying “Print free local coupons“? Obviously, coupon is part of the long tail search terms in this case. The store pays no extra money to be found. The paid ad on the right side is just waste money.

Again, SmartLocalShoppers.com is built to help local business pay less and sell more. It is not built to replace all paid search advertisement, but it is built to help local business do Internet Marketing the efficient way and to lower the cost of local marketing online.

If local store has more budget to do paid search result, SmartLocalShoppers.com can help that as well. Why would local business want to pay more to do less while they can pay less to do more? You get the point!

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